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To hit your pipeline goals, you need an efficient marketing mix—but without measuring non-digital channels, optimization is nearly impossible. If you don’t know what’s broken, how can you fix it?
Chris Golec shares three key lessons for accurately measuring vendor performance in B2B marketing.
MSIV Founder & Managing Partner Zachary Kushel sat down with Channel99 Founder & CEO Chris Golec to discuss the future of B2B marketing and Channel99’s vision to bring clarity to an opaque space.
A new generation of B2B performance marketing technology including a new view-through technology purpose-built for B2B digital programs.
Chris Golec and Nick Panayi speak at a MarTech event about the the evolution of B2B marketing, the tricky world of attribution, tackling the “dark funnel,” measuring marketing impact, and the importance of industry benchmarks.
Demand Gen Report shares details on Channel99’s new verification pixel.
Find out how your digital channels are performing vs. the rest of the industry.
