Resources

To hit your pipeline goals, you need an efficient marketing mix—but without measuring non-digital channels, optimization is nearly impossible. If you don’t know what’s broken, how can you fix it?

B2B marketers have struggled with the mystery of their “direct” traffic, with 71% of website visits left unexplained. While this traffic likely stems from a mix of marketing efforts, a clearer solution is emerging—offering hope to finally unravel this challenge.

Chris Golec discusses how AI is reshaping the future of marketing operations on the Ops Cast podcast.

How well is your digital marketing performing? We sat down with Uzair Dada at Iron Horse to discuss the importance of accurate marketing performance measurement that leads to actionable insights.

Chris Golec shares three key lessons for accurately measuring vendor performance in B2B marketing.

Kim Davis from MarTech shares his insights on how Channel99’s vendor performance technology eliminates the guesswork for B2B marketers in managing their ad spend.