Resources

To hit your pipeline goals, you need an efficient marketing mix—but without measuring non-digital channels, optimization is nearly impossible. If you don’t know what’s broken, how can you fix it?

Chris Golec discusses how AI is reshaping the future of marketing operations on the Ops Cast podcast.

Chris Golec shares three key lessons for accurately measuring vendor performance in B2B marketing.

Channel99 has launched a new vendor scoring technology designed to measure the effectiveness of reaching, engaging, and converting target accounts into customers.

Chris Golec shares key takeaways and lessons learned when measuring and comparing digital performance. Plus key performance indicators to consider for efficient measurement.

Drive more meaningful, cost-efficient results by leveraging view-through technology to measure and compare your campaigns.