Resources

In this episode of Sales Pipeline Radio, Matt Heinz sits down with Chris Golec to discuss the evolving landscape of B2B marketing measurement and attribution.

Channel99 is tackling one of B2B marketing’s biggest challenges—attribution—with AI. Tune in to hear from Founder, Chris Golec, on how AI is transforming vendor performance, campaign optimization, and ad investments.

B2B marketers have struggled with the mystery of their “direct” traffic, with 71% of website visits left unexplained. While this traffic likely stems from a mix of marketing efforts, a clearer solution is emerging—offering hope to finally unravel this challenge.

To truly understand the impact of our marketing efforts, we need to give both the campaign types pie and the sources pie the attention they deserve.

Equip your marketing team with the information needed to assemble, test, and deploy the best combination of content and channels.

Marketing attribution helps businesses determine which channels and messages have the greatest impact on decision-making, and implementing best practices for marketing attribution gives marketers a clear picture of which efforts deliver return on investment (ROI).