Pioneering Change:
ABM and the Role of Performance Marketing

On-Demand Webinar

Watch now to be able to:

Apply AI in B2B marketing measurement and leverage AI to make smarter decisions

Turn a light on the “Dark Funnel” and fix the misrepresented “direct” channel for better attribution - a $20B problem for B2B

Eliminate dollar efficiencies and ensure investments are being made in the right areas

Understand the financial impact of marketing and earn the trust of finance, sales, and the CEO

Understand the financial impact of marketing and earn the trust of finance, sales, and the CEO

Additional resources

Check here for the latest news and can’t miss content from Channel99

Blog

Using B2B Performance Marketing to Increase Customer Engagement

ebook

Marketing ROI: The Quick Start Guide to Proving Marketing’s Impact

Webinar

Becoming Financially Efficient in B2B Marketing