Marketing Attribution:

Models, Challenges, and Best Practices for Success

Sustainable growth.
Predictable profitability.
Data-driven insights.
Proven ROI.

In this eBook you will learn:

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Whether facing an economic downturn or looking ahead to a welcome recovery, gone are the days of excess spending. Marketing is facing increased pressure to prove its value in a tangible way.

Data-driven marketing methods like marketing attribution help B2B marketing leaders indisputably prove their department’s impact on driving business results and marketing ROI.

By revealing high-performing content and the most effective channels for turning prospects into customers, marketing attribution helps achieve sustainable growth and predictable profitability.

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