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How well is your digital marketing performing? We sat down with Uzair Dada at Iron Horse to discuss the importance of accurate marketing performance measurement that leads to actionable insights.
Kim Davis from MarTech shares his insights on how Channel99’s vendor performance technology eliminates the guesswork for B2B marketers in managing their ad spend.
Chris Golec shares key takeaways and lessons learned when measuring and comparing digital performance. Plus key performance indicators to consider for efficient measurement.
It’s the time of year where we are thinking about resolutions in the new year. Here are a set of principles that will guide our decision making here at Channel99.
A new generation of B2B performance marketing technology including a new view-through technology purpose-built for B2B digital programs.
Chris Golec and Nick Panayi speak at a MarTech event about the the evolution of B2B marketing, the tricky world of attribution, tackling the “dark funnel,” measuring marketing impact, and the importance of industry benchmarks.
Find out how your digital channels are performing vs. the rest of the industry.
