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B2B marketers have struggled with the mystery of their “direct” traffic, with 71% of website visits left unexplained. While this traffic likely stems from a mix of marketing efforts, a clearer solution is emerging—offering hope to finally unravel this challenge.
Chris Golec shares three key lessons for accurately measuring vendor performance in B2B marketing.
Chris Golec shares key takeaways and lessons learned when measuring and comparing digital performance. Plus key performance indicators to consider for efficient measurement.
It’s the time of year where we are thinking about resolutions in the new year. Here are a set of principles that will guide our decision making here at Channel99.
Drive more meaningful, cost-efficient results by leveraging view-through technology to measure and compare your campaigns.
B2B Marketing predictions and trends to look for in 2024 and beyond. Anticipate, adapt and repeat for the new year.
Find out how your digital channels are performing vs. the rest of the industry.
