Resources

Blog
The ‘Leads are Weak’ – Don’t Blame the Vendor…Yet!

Chris Golec shares three key lessons for accurately measuring vendor performance in B2B marketing.

AIEfficiencyTechnologyVendor Scoring
News
MSIV Invests in Sausalito’s Channel99

MSIV Founder & Managing Partner Zachary Kushel sat down with Channel99 Founder & CEO Chris Golec to discuss the future of B2B marketing and Channel99’s vision to bring clarity to an opaque space.

CultureTechnology
Press Releases
Channel99 Launches First View-Through Analytics Technology for B2B Digital Marketing

A new generation of B2B performance marketing technology including a new view-through technology purpose-built for B2B digital programs.

Performance MarketingPixelROITechnology
Webinar
Pioneering Change: ABM and the Role of Performance Marketing

Chris Golec and Nick Panayi speak at a MarTech event about the the evolution of B2B marketing, the tricky world of attribution, tackling the “dark funnel,” measuring marketing impact, and the importance of industry benchmarks.

Performance MarketingROITechnology
Demand Gen Report
News
Channel99 Debuts Verification Pixel To Create More Campaign Transparency

Demand Gen Report shares details on Channel99’s new verification pixel.

B2B MarketingPixelTechnology
MarTech Solutions
News
Hear from MarTech Series about the launch of Channel99’s new platform

MarTech Series shares the news about Channel99’s new platform.

B2B MarketingTechnology
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