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B2B marketers have struggled with the mystery of their “direct” traffic, with 71% of website visits left unexplained. While this traffic likely stems from a mix of marketing efforts, a clearer solution is emerging—offering hope to finally unravel this challenge.
Chris Golec discusses how AI is reshaping the future of marketing operations on the Ops Cast podcast.
Chris Golec shares three key lessons for accurately measuring vendor performance in B2B marketing.
Channel99 has launched a new vendor scoring technology designed to measure the effectiveness of reaching, engaging, and converting target accounts into customers.
B2B Marketing predictions and trends to look for in 2024 and beyond. Anticipate, adapt and repeat for the new year.
Nani Shaffer joins the OpsStars podcast to discuss the role of sales and revenue operations and what the future might have in store.
Find out how your digital channels are performing vs. the rest of the industry.
