Resources

Blog
Not Another Buzzword: Revenue Marketing’s Surge in Popularity is Real

Learn how a thoughtful and effective revenue marketing strategy can boost revenue for your business.

Performance MarketingRevOpsROI
Blog
Marketing ROI: 3 Key Steps to Proving Marketing’s Impact

Proving ROI is critical to success. Following these three steps will help prove marketing ROI for the business.

Performance MarketingRevOpsROI
Blog
Cultivating Company Culture In Critical Times

What does it take to build, grow and maintain a solid company culture? Hear insights from Channel99 CMO, Nani Shaffer.

Culture
Blog
Marketing ROI: The Metrics Behind a Successful Marketing Campaign

In an era where proving ROI is critical to success, these campaign metrics will help prove marketing ROI for the business.

Performance MarketingROI
Blog
The Secret To Financial Efficiency in B2B Marketing

Just why is B2B marketing so inefficient? Read on for insights.

B2B MarketingEfficiencyPerformance Marketing
Blog
Don’t Squash the Second Pie: Rethinking Traditional Marketing Attribution Models

To truly understand the impact of our marketing efforts, we need to give both the campaign types pie and the sources pie the attention they deserve.

AttributionB2B Marketing