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Chris Golec and Nick Panayi speak at a MarTech event about the the evolution of B2B marketing, the tricky world of attribution, tackling the “dark funnel,” measuring marketing impact, and the importance of industry benchmarks.
Set a data-driven marketing strategy that aligns with the future of digital marketing.
Connecting marketing’s impact to business outcomes has never been more important. Read this ebook to understand how to measure ROI and optimize efforts.
Nani Shaffer joins the OpsStars podcast to discuss the role of sales and revenue operations and what the future might have in store.
Learn the four steps to developing a successful revenue marketing strategy so you can ensure efforts that drive the business forward.
Demand Gen Report shares details on Channel99’s new verification pixel.
Find out how your digital channels are performing vs. the rest of the industry.
