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B2B Marketing predictions and trends to look for in 2024 and beyond. Anticipate, adapt and repeat for the new year.
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Chris Golec and Nick Panayi speak at a MarTech event about the the evolution of B2B marketing, the tricky world of attribution, tackling the “dark funnel,” measuring marketing impact, and the importance of industry benchmarks.
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Set a data-driven marketing strategy that aligns with the future of digital marketing.
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Connecting marketing’s impact to business outcomes has never been more important. Read this ebook to understand how to measure ROI and optimize efforts.
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Nani Shaffer joins the OpsStars podcast to discuss the role of sales and revenue operations and what the future might have in store.
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Learn the four steps to developing a successful revenue marketing strategy so you can ensure efforts that drive the business forward.