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MarTech Series shares the news about Channel99’s new platform.

The new platform will give B2B marketers visibility into performance across advertising, web, webinar, email, social and other channels.

The new platform features the first universal B2B tracking pixel to bring transparency to the efficiency of B2B advertising, social, video and other popular channels.

Delve into the digital pathways of your marketing programs using the power of Channel99.

Find out what’s next in B2B performance marketing as marketers strive for more financial efficiency.

The first step to successful marketing attribution is understanding the importance of its role. The second step is determining the appropriate model for your business through an understanding of the pros, cons, and use cases for each.