Resources

Blog
Don’t Squash the Second Pie: Rethinking Traditional Marketing Attribution Models

To truly understand the impact of our marketing efforts, we need to give both the campaign types pie and the sources pie the attention they deserve.

AttributionB2B Marketing
Blog
What’s Next for B2B Performance Marketing?

Find out what’s next in B2B performance marketing as marketers strive for more financial efficiency.

B2B MarketingPerformance MarketingTechnology
Blog
The Rise of RevOps (And What It Means for B2B Marketing)

RevOps enables a team to grow the business and move it forward – together.

B2B MarketingPerformance MarketingRevOps
Blog
Inside Scoop from Industry Experts

B2B marketing is a constantly evolving landscape, and staying on top of the latest trends and strategies is crucial for success. Hear the latest tips from industry experts.

B2B MarketingEfficiencyPerformance Marketing
Webinar
Webinar: Becoming Financially Efficient in B2B Marketing

Discover how B2B performance marketing can make your organization more efficient!

B2B MarketingDataPerformance Marketing
Blog
Shooting for the Stars

Channel99 CEO and Founder, Chris Golec, shares his thoughts on why a people-first culture is critical to building a successful and sustainable company.

B2B MarketingCulture