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Choosing the Right Attribution Model for Your Business

The first step to successful marketing attribution is understanding the importance of its role. The second step is determining the appropriate model for your business through an understanding of the pros, cons, and use cases for each.

AttributionB2B MarketingTechnology
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Top 3 Marketing Attribution Challenges

Before kicking off your marketing strategy, identify and address the top marketing attribution challenges. By doing so, you gain insight into how your marketing tactics are contributing to conversions.

AttributionB2B MarketingData
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