Resources

Blog
Maximizing Marketing Impact in B2B: A Guide to Smarter Campaign Analysis

Drive more meaningful, cost-efficient results by leveraging view-through technology to measure and compare your campaigns.

EfficiencyPixelROI
Blog
The Irreverent Guide to B2B Marketing Trends of 2024

B2B Marketing predictions and trends to look for in 2024 and beyond. Anticipate, adapt and repeat for the new year.

AIEfficiencyRevOps
Blog
How Misunderstood Direct Traffic is Quietly Draining Your Budget and Wreaking Havoc on Your Pipeline

Set a data-driven marketing strategy that aligns with the future of digital marketing.

EfficiencyPixel
Blog
4 Steps to Developing an Effective Revenue Marketing Strategy

Learn the four steps to developing a successful revenue marketing strategy so you can ensure efforts that drive the business forward.

Performance MarketingPlanningROI
Blog
Finally! A Great Reason to Use a Sankey

Delve into the digital pathways of your marketing programs using the power of Channel99.

EfficiencyPixelTechnology
Blog
Budgeting For Success: Adopting a Question-Led Approach to B2B Planning

Read on for tips and tricks as marketers head into budgeting and planning season.

BudgetingFinancePlanning