Resources

News
Channel99 Introduces Digital Channel Scoring for B2B

Kim Davis from MarTech shares his insights on how Channel99’s vendor performance technology eliminates the guesswork for B2B marketers in managing their ad spend.

Performance MarketingTAMVendor Scoring
Press Releases
Channel99 Introduces Vendor Scoring Technology to Measure the Effectiveness of Reaching, Engaging and Converting Target Accounts to Customers 

Channel99 has launched a new vendor scoring technology designed to measure the effectiveness of reaching, engaging, and converting target accounts into customers.

AIB2B MarketingEfficiencyVendor Scoring
News
MSIV Invests in Sausalito’s Channel99

MSIV Founder & Managing Partner Zachary Kushel sat down with Channel99 Founder & CEO Chris Golec to discuss the future of B2B marketing and Channel99’s vision to bring clarity to an opaque space.

CultureTechnology
Blog
5 Surprising Takeaways from B2B Campaign Benchmarking (that your vendors won’t share)

Chris Golec shares key takeaways and lessons learned when measuring and comparing digital performance. Plus key performance indicators to consider for efficient measurement.

EfficiencyPerformance MarketingPixel
Blog
2024 B2B Marketing Resolutions We Might Not Abandon by February

It’s the time of year where we are thinking about resolutions in the new year. Here are a set of principles that will guide our decision making here at Channel99.

CulturePerformance MarketingRevOps
Blog
Maximizing Marketing Impact in B2B: A Guide to Smarter Campaign Analysis

Drive more meaningful, cost-efficient results by leveraging view-through technology to measure and compare your campaigns.

EfficiencyPixelROI
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