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How well is your digital marketing performing? We sat down with Uzair Dada at Iron Horse to discuss the importance of accurate marketing performance measurement that leads to actionable insights.

Chris Golec shares three key lessons for accurately measuring vendor performance in B2B marketing.

Kim Davis from MarTech shares his insights on how Channel99’s vendor performance technology eliminates the guesswork for B2B marketers in managing their ad spend.

Channel99 has launched a new vendor scoring technology designed to measure the effectiveness of reaching, engaging, and converting target accounts into customers.

MSIV Founder & Managing Partner Zachary Kushel sat down with Channel99 Founder & CEO Chris Golec to discuss the future of B2B marketing and Channel99’s vision to bring clarity to an opaque space.

Chris Golec shares key takeaways and lessons learned when measuring and comparing digital performance. Plus key performance indicators to consider for efficient measurement.