Resources

Blog
5 Surprising Takeaways from B2B Campaign Benchmarking (that your vendors won’t share)

Chris Golec shares key takeaways and lessons learned when measuring and comparing digital performance. Plus key performance indicators to consider for efficient measurement.

EfficiencyPerformance MarketingPixel
Blog
Maximizing Marketing Impact in B2B: A Guide to Smarter Campaign Analysis

Drive more meaningful, cost-efficient results by leveraging view-through technology to measure and compare your campaigns.

EfficiencyPixelROI
Press Releases
Channel99 Launches First View-Through Analytics Technology for B2B Digital Marketing

A new generation of B2B performance marketing technology including a new view-through technology purpose-built for B2B digital programs.

Performance MarketingPixelROITechnology
Blog
How Misunderstood Direct Traffic is Quietly Draining Your Budget and Wreaking Havoc on Your Pipeline

Set a data-driven marketing strategy that aligns with the future of digital marketing.

EfficiencyPixel
Demand Gen Report
News
Channel99 Debuts Verification Pixel To Create More Campaign Transparency

Demand Gen Report shares details on Channel99’s new verification pixel.

B2B MarketingPixelTechnology
Blog
Finally! A Great Reason to Use a Sankey

Delve into the digital pathways of your marketing programs using the power of Channel99.

EfficiencyPixelTechnology