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In this episode of Sales Pipeline Radio, Matt Heinz sits down with Chris Golec to discuss the evolving landscape of B2B marketing measurement and attribution.
Channel99 is tackling one of B2B marketing’s biggest challenges—attribution—with AI. Tune in to hear from Founder, Chris Golec, on how AI is transforming vendor performance, campaign optimization, and ad investments.
B2B marketers have struggled with the mystery of their “direct” traffic, with 71% of website visits left unexplained. While this traffic likely stems from a mix of marketing efforts, a clearer solution is emerging—offering hope to finally unravel this challenge.
Chris Golec discusses how AI is reshaping the future of marketing operations on the Ops Cast podcast.
Chris Golec shares three key lessons for accurately measuring vendor performance in B2B marketing.
Channel99 has launched a new vendor scoring technology designed to measure the effectiveness of reaching, engaging, and converting target accounts into customers.
Find out how your digital channels are performing vs. the rest of the industry.
