Resources

Discover 5 key areas to ensure AI-driven marketing insights are accurate, reliable, and impactful. Learn how data quality shapes AI recommendations for B2B success.

To hit your pipeline goals, you need an efficient marketing mix—but without measuring non-digital channels, optimization is nearly impossible. If you don’t know what’s broken, how can you fix it?

B2B marketers have struggled with the mystery of their “direct” traffic, with 71% of website visits left unexplained. While this traffic likely stems from a mix of marketing efforts, a clearer solution is emerging—offering hope to finally unravel this challenge.

Chris Golec shares three key lessons for accurately measuring vendor performance in B2B marketing.

Chris Golec shares key takeaways and lessons learned when measuring and comparing digital performance. Plus key performance indicators to consider for efficient measurement.

It’s the time of year where we are thinking about resolutions in the new year. Here are a set of principles that will guide our decision making here at Channel99.